Road Safety Commission – SafetySale – Carbon Fibre Suit – 30sec

Research shows that the majority of motorcyclists don’t need to be told what to do and how to stay safe on the road because deep down they already know – they just don’t practice it. So rather than trying to…

Road Safety Commission - SafetySale - Carbon Fibre Suit - 30sec

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Research shows that the majority of motorcyclists don’t need to be told what to do and how to stay safe on the road because deep down they already know – they just don’t practice it. So rather than trying to tell them again, we designed a stunt where motorcyclists intuitively start talking about safety themselves.
The situation involved rigging up a reputable motorcycle shop with hidden cameras then stocking it with ridiculous, fake safety products such as adult training wheels and an airbag fitted to the handle bars of a bike. The concealed cameras then captured real motorcyclists’ reactions who started their own conversations about what keeps them safe – and what certainly won’t.

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