For the 15th anniversary of the OYUNA brand, our thoughts turned to the brand’s origins and aspirations to showcase Mongolia as not only the producer of the world’s best cashmere, but as a hub of dynamic creatives.
Filmed by Joe Harper
Edited by Callum Pepper
Location Mongolia 20 minutes outside Ulaanbaatar
The OYUNA brand embodies the deep connection between the designer, the land she comes from and her commitment to sharing the values and cashmere of Mongolia with the world. Oyuna Tserendorj believes in the essence of things, experiences and what it is to be human, for her creativity is intrinsic to that, and a condition that is at the very heart of it. A soulful quest for the essential, OYUNA tells the story of our experience through the few precious objects we own, reflecting the nomadic values of Mongolia.
Meticulously sourced Mongolian cashmere, one of the most treasured fibres in the world, sits alongside the finest cotton and silk, and is at the heart of OYUNA; ultra-soft and warm, with a rich heritage of providing protection in the world’s most inhospitable terrains. A cycle of continual innovation, Oyuna pushes the boundaries of cashmere design in bold new unexpected directions, providing cashmere constructions, to live in.