Through this project, Ophelia hopes to inspire environmental and social change – by encouraging people to think about how we buy, re-use and throw away fashion. She believes that fashion can be sustainable without compromising style or restricting what you can wear.
Denims aims to highlight the environment impacts of the fashion industry, such as the damaging use of water and chemical waste. Ophelia uses her work to advocate for secondhand and vintage, presenting benefits of swapping, borrowing or renting clothes as opposed to purchasing newly produced clothes. In doing so, brings forward a cycle of repair, re-work and recycle; by demostrating how old denim can be reinvented with simple embroidery techniques, inspiring people to alter their wardrobe or a look at home.
All pieces are created using scrap and recycled denim, incorporating contemporary hand embroidery style. Through embroidery, she illustrates portrait motifs in denim, building on patchwork and appliqué techniques.